I’ve just returned from Florida in the last 36 hours and there was a lot of time not only for contemplating the subject of what to do with the KOAS album/EP releases but also to discuss the matter with two experienced professionals who have been there, bought the T-shirt and much more on many occasions and also to examine some options.
Previously, I had looked at both TuneCore and CDBaby as possible outlets for a formal release of both London Road and No Expectations and I’ve also considered doing a small print run of CD’s. All these options are still in the background and may be taken up on but a number of conversations and reactions while I was in the US have led me to the decision that I have taken today. The first was one that I already knew anyway, but was confirmed by a highly reputable US Producer and Mix Engineer re-emphasising how challenging it is to get songs cut these days by professional artists (and theres no reason to believe that the US and UK are any different in that respect); the second was that given the strongest part of my suit is that of lyricism – and I was aware of this anyway and had been reminded of it before – the words are largely lost on those who were listening. Part of that comes of them being very personal, which I was aware of anyway and proceeded with full knowledge of that fact; and lastly that I never set out to make either of these offerings to make money. That was never a factor. The intention in the case of London Road was for it to be a calling card for collaborative writing, like an actors showreel. The intention of No Expectations was for it to be a cathartic musical legacy to four important people in my life.
So, the decision that was taken was that the albums will be released on here and will be free to download by anyone who wants them, whenever they want them. No need for any registration, no pricing – just simple downloads of either Apple m4a tracks or .wav files at 16bit/44.1khz, which despite being several times the size, are also more open and sound much better as they have more dynamic range. If anyone wishes to donate anything when they download the music, they can do, and if they dont want to, they dont have to. The key thing is that the songs are listened to, regardless. The only person who puts any real financial value on these songs as memories (yet), is me. But their emotional value to me is obviously, much higher than what it cost to record and release them.
Over the next week or so, I will finalise the artwork and the mastering output levels for the files and add the appropriate buttons on this site to enable easy access to the albums. As it stands at this precise moment, everything has been mastered with the requirements of iTunes and the two aforementioned aggregators in mind which are to put it politely, quite conservative – nothing peaks louder than -8.2db, so it never gets really loud at all and if anything for domestic consumption, they’re probably a tad too quiet and can be boosted a bit (this was the main question I had for the Producer/Mix Engineer as he has vast experience of finishing mixes prior to mastering and his Maximizer plugin is permanently glued into the red). These tweaks are minor ones which will take only a few short hours to accomplish, so I’m targeting the May Bank Holiday as a release date for both offerings. I can then close this particular project and then move on to the next one over the summer, which I have to admit, I’m quite upbeat about. I’ll be able to apply all the many lessons I’ve learned during the gestation of these two which should – hopefully – mean the time to releasing the difficult second album should be shorter (famous last words, no doubt, LOL).
So.. in closing… watch this space. The release date for both London Road and No Expectations is imminent.